什么是SEO最新算法？

我也很难排名网站以及最初对SEO的理解。值得庆幸的是，有一个网站教你几乎所有关于SEO的东西。你会发现更多信息在这个网站。这不是一个自我推销，他们给出的提示真的很有益，所以我想在这里推荐它们。现在，我将详细解释你的问题。

如果您今天参加英语语言测试或数学测试，并且您被要求定义“算法”，您会提供什么定义？以下任何一项符合你对“算法”的看法吗？

1. 完成任务的过程
2. 达到目的的手段。
3. 一个没有解决方案的问题。
4. 解决问题的方法。
5. 一种定义方法的方法。

很多人通过搜索引擎推荐搜索引擎优化博客参考“SEO算法”，“搜索引擎优化算法”，“搜索引擎算法”等等。这些推荐的有趣之处在于我实际上没有写过关于SEO的文章算法。我去年写了一篇SEO算法综述文章（顺便提一下，那篇文章中的一些建议已经过时了）。但是我在那篇文章中称之为“SEO算法”并不是真正的SEO算法。

搜索引擎算法很复杂。一个不简单详情单个博文中的搜索引擎算法。但是，人们可以回顾（或尝试重述）搜索索引过程中的基本步骤。相当数量的SEO已经做到了这一点，有些甚至使用图片。他们都没有真正做好工作。我也不可能做好充足的工作。

搜索引擎在索引数十亿页面时没有多少工作要做。他们只是从中获取了一些信息。如果您曾设计过库存管理系统，您将立即看到您对搜索引擎的优势。如果您从未设计过库存管理系统，您可以通过一些解释来比较。

假设你经营一个汽车零件仓库。平均而言，我会说他们必须存储大约100,000个单独识别的部件。每个部分都带有一个或多个唯一的标识字符串或标签。制造商提供他们自己的型号和序列号，托运人和分销商可以提供他们自己的跟踪ID，零售商（您，有仓库的人）通常会为内部跟踪分配他们自己的识别字符串。

这一段为您提供了有关任何用于汽车的特定制造物品的详细信息，而不是任何搜索引擎对网页的了解。如果搜索引擎可以知道每个网页都标有其他人提供的一个或多个唯一标识符，这将使他们的生活变得更加容易。但实际上，任何与规范URL问题斗争的人都知道搜索引擎很容易将一个页面与许多页面混淆。

为了索引和安排数十亿个页面，搜索引擎必须组成自己的唯一标识符并管理这些标识符，而无需对其他人的标识符进行健全性检查。但是平均库存管理系统比搜索引擎更具优势。

我们知道汽车零件仓库需要存储大约100,000种不同类型的零件，我们可以设计我们的设施，软件和程序，大约有100,000种不同类型的零件。搜索引擎完全不知道最终要求索引的页数。ÿ如果您处理的是开放式库存而不是库存有限，我们的资源必须非常保守地分配。

An auto parts Warehouse can track customer purchasing habits over time and find out which parts are most likely to be in high demand. A search engine can track queries and clicks but because search engines see 20-25% new queries every month, they never really know which pages will be in high demand for how long. The typical auto parts warehouse doesn’t see 20-25% new parts requests every month.

Predictability influences how you manage and organize data. Unpredictability also influences how you manage and organize data.

So think of how you might organize an endless supply of new Web pages as you find them AND how you might respond to an endless stream of new requests for information that your constantly growing (or changing) inventory of Web pages may or may not satisfy.In today’s world of search the major search engines rely on two major factors more than anything else: content and links.

Contentis a fuzzy concept. Doescontentinclude the meta data that accompanies many Web pages? Doescontentinclude descriptive text that accompanies links (such as the descriptions we provide in directory listings)?

Linksmay seem more straight-forward thancontentbut the answers we provide ourselves with for the content questions may make links more complex. After all, if we don’t associate all the text around a link with the destination page, should it be associated with the link? Have you ever thought about a search engine simply looking at a link for itself rather than for the relationship it creates between two documents?

A search engine can collect a lot of information about a link and some search engines may indeed be doing that. They may use that information to determine whether the link should be trusted, whether it should be given extra weight, or whether it should be followed (crawled). A search engine can record how it handles what it finds on the destination page and associate that finding with the link (or, perhaps more likely, with the linking page).

Ultimately, the search engine is trying to solve两个问题：第一，如何管理不可预测的数量，质量和设计不断增长的网页库存;第二，如何响应之前可能或未曾见过的信息请求。

在数学中，一种算法可用于解决一个以上的问题，但问题必须属于同一组（或类）的问题。他们必须具有相似的特征。例如，如果您获得相对速度和方向，可以使用相同的算法来确定两列火车的行驶速度，并了解如果您获得类似信息，子弹向移动物体移动的速度有多快。但是你必须使用完全不同的算法来确定球体的体积。

管理数据和搜索数据需要不同的流程。因此，每个搜索引擎至少需要两个算法。因此，当你谈到搜索引擎的算法时，你会想到一个包含许多较小算法的超级算法。如果您解决这个超级算法而不是单独关注每个真实算法，那么作为搜索优化器的任务会变得更加复杂。

这就把我们带到了SEO算法。一个SEO算法是优化搜索内容的过程。优化并不意味着获得最佳排名。在我们关于SEO理论的SEO词汇表中，你会找到这个定义搜索引擎优化：“设计或修改网页以在搜索引擎中排名很好的艺术。”

这是可能的最广泛和最全面的定义。我偶尔会通过添加我们想要转换流量来澄清定义，但有时您会优化其他您希望通过搜索实现的内容。垃圾邮件制造者和SEO都喜欢优化他们的链接配置文件（虽然链接配置文件优化的规则从未被明确表达，因此基本上没有人知道他们正在优化什么）。

In search engine optimization, you can rely on one algorithm to address the two types of search engine algorithms or you can rely on several algorithms. Most SEOs seem to prefer the several algorithm approach but let’s look at the one algorithm approach first.

Your optimization problem can be described this way: how do you get a page indexed so that it is used to respond to as many queries as possible?

Our goal is to achievemaximum optimization, such as ranking a single page for 100 seo questions (technically, I did not address 100 questions — I got tired somewhere in the 80s or 90s, I think).Maximum optimizationis an ideal state in which a page ranks well (not necessarilyfirst) for every query to which it is relevant. I don’t think that is humanly possible, at least not with the current level of SEO theory we have available.

Your algorithm needs to be simple but it can be self-referring. That is, it can invoke itself. We don’t usually speak in terms of “invoking an algorithm for SEO” but that is essentially what we do. Maximum optimization requires that a page be strongly relevant to as many queries as its indexable words are relevant to. To achieve maximum optimization, you have to repeat and emphasize every word in every possible combination in as many ways as possible.

您可以创建一个巨大的页面，尝试解决所有问题，或者您可以看看如何构建文本，如何强调它，以及如何重复术语以确定确保每个单词（或几乎每个单词）得到最佳使用的模式。因此，您可能会发现自己强调自己的重点，重复重复，并将您的单词模式重新组织成更复杂的模式。

我们过去称之为最后一部分电源关键字优化，您可以构建复杂的关键字表达式，可以将其分解为不太复杂的关键字表达式。这个方法是为了提出的关键字20世纪90年代后期的元标记。我们可以将方法扩展到页面的可索引副本并调用它power content optimization. So, instead of using “keyword1 keyword2” you use “keyword3 keyword1 keyword2 keyword4” and optimize for several variations.

There is a little more to it but let me move on.

Most SEOs and eTailers are not interested inmaximum optimization. The algorithms one might employ for maximum optimization are more theoretical toys than anything else, as most people are looking for a return on investment. But many people are very interested in what we could callextended optimization, where you design your content to rank well for many queries (but nothing like “all relevant queries”).

For example, let’s say you have a jewelry Web site and you have a category page that lists 20 different types of jewelry (perhaps they are all rings with stones). Although you want those individual ring-with-stone pages to rank well for their most specific queries, would it not be great to have the category rank alongside them? Sure it would. That’sextended optimization. Of course, not every search engine prefers to show category pages if it can serve up the detail pages.

Your algorithm is defined in terms ofwhat you do on the page,what you do around the page, andwhat you do to the page. “On the page” is self-evident to anyone who is familiar with the basic concepts of SEO page design.What you do around the pageis a little less familiar because most people don’t think in terms of “managing sibling relationships” but rather they focus on “theming a Web site”. You don’t need (or want) to theme a Web site, but you do want to cross-promote your most valuable content for a specific query. Put your best foot forward.

What you do to a pageusually occurs as link building, but you can do other things to a page (such as embed it in a frame, embed it in an iframe, block it, replicate it across multiple ambiguous URLs, etc.). That is, most people focus on link building rather than on piggybacking content, although there are optimizers out there who have piggy-backed plenty of my content.

A well-designed Web site should address the types of search engine algorithms (indexing and query resolution) adequately in most cases. However, if you’re the kind of person who wants to walk around the mountain rather than quickly fly over it, you can do what most of your fellow SEOs have been doing for years.

您可以设计链接到获取索引的算法和链接到获取排序的算法。请记住，链接构建是搜索优化效率最低，效率最低的方法。这是搜索引擎优化最耗时且资源最多的方法。因此，每个人都这样做只是因为它看起来像是正确的方法做事。毕竟，正确的方式必须比其他方式更难，对吧？

那么我们如何通过链接构建来分离我们的搜索引擎优化算法呢？因为存在用于控制锚文本的链接以及无法控制锚文本的链接。如果您无法控制锚文本，那么您可以使用链接（关于搜索引擎优化 - 显然还有其他有价值的用途）进行爬网和编制索引。

有些人投入大量时间来构建他们无法控制的锚文本的链接。这些类型的链接“看起来很自然”，“赋予信任”，“反映编辑意见”，以及（我最喜欢的）“SEO友好”。

有些人只是为了他们想要的锚文本抓住他们可以获得的每个链接。这些类型的链接通常“看起来像垃圾”，很少授予PageRank（或信任），绕过编辑意见，（我最喜欢的）“是SEO友好”。

什么都是SEO友好一定很好，对吗？

您可能会在寻求链接和创建链接之间划分链接建立时间。然而，许多SEO现在正在追逐创造持久链接诱饵的梦想（这种情况很少发生）。链接诱饵为您提供“自然”链接，其锚文本无法控制。链接诱饵会让你爬行，可能会帮助你排列你从未想象过的表情，但它并没有帮助你优化两种类型的搜索算法。

Good link bait should statistically attract more links with targeted anchor text than not. Great link bait creates a brand, but that’s another story.

If you divide your resources between creating link bait and building links, you’re not optimizing your content. Link bait can be optimized after the fact but most link bait that I have looked at is not optimized. It’s designed to attract links, not rank well in search results. A well optimized page should rank well in a non-competitive query. A high optimized page should not require many links to rank well even in competitive queries.

So if you’re not thinking in terms of “SEO algorithms” then you’re not looking at how you allocate your resources. You’re not looking at how you solve the problems of getting your content indexed and getting it to rank well.

Simply being indexed doesn’t guarantee a good ranking. Of course, simply ranking well doesn’t guarantee click-throughs and conversions but that leads to a problem that doesn’t have anything to do with the search engine algorithms.

In search engine optimization there is noright wayto optimize. Every query resolves the question of “which optimization methodology works best” only for itself. You cannot use one query to prove a point about optimization with another query. Your SEO algorithm therefore has to be immensely flexible but it also has to be replaceable.

That is, to do this right, you have to know more than one way to optimize. You have to be prepared to tackle your problems from different angles every time because sometimes the old tricks won’t do the job and sometimes the new tricks won’t do the job.

An algorithm is a method for solving problems. There is no universal algorithm in search engine optimization, although the SEO Method applies to all of them: experiment, evaluate, adjust.

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