您会建议使用哪些工具来创建SEO优化内容？

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As you may have noticed, Google displays the date of publication of a post in the search list.

If a reader sees that this post dates from several years ago, he will be less likely to click on it.

Therefore, updating old content has a lot of advantages, like increasing your CTR in search engines, reducing the bounce rate when your readers realize that it is obsolete, and increasing the time spent by them. users on the website.

Here are some techniques that will help you update your content:

1. Reconsider the Targeted Keywords

I would recommend that you take a look at Webmaster Tools to identify where your content is referenced for your targeted keywords, and if there is the possibility of possibly introducing some long tail tail phrases to increase the amount search phrases for which the content appears.

This does not mean simply adding a large number of keywords inside the content;

you can be much smarter than that.

Keywords of 1 or 2 words generate 18.5% of searches, while long-tail queues generate up to 75% of searches.

If you discover that your content is not well enough referenced because it aims for a very competitive keyword, then it might be time to rethink.

My suggestion would be to take the keywords for which your old blog post was targeted and then do a little keyword research.

If you're not sure how to proceed, read my ultimate keyword search guide.

Once you have identified some recurrent long tail words and phrases, try incorporating some of them into your meta-title.

This will increase the amount of search phrases for which your content will appear.

2. Review the Content and Title

A quick check of a blog post can help you identify some of the obsolete opportunities and information.

As you become more and more experienced in your industry, you may be aware of changes that have been made within the industry that you did not include the first time you published your content. .

Modify content to be more relevant now, so users can continue to get valuable, consistent information from your work.

Want to go even further?

Take a look at your titles, and see if there is the possibility to add some more catchy words.

这些单词是动作词，导致用户停止阅读你的文章所做的一切。

影响您的Google推介的因素之一是点击率（CTR）。

比如说你在第8位，但是在用一个吸引人的词来更新你的标题后，更高比例的用户开始点击你的内容。

结果。

Google会通过更高的推介奖励您，这意味着您网站的访问者会更多。

3.回收您的内容

这是利用您已经制作的内容的好方法。

更新和优化旧内容后，您可以选择从内容中创建视频，幻灯片或计算机图形。

一旦你完成了这个，我的建议就是你再次宣传这个项目，因为你的内容获得很酷的回报链接是很重要的。